Harris Poll EquiTrend® study deems AAA insurance the highest ranked brand
AURORA, Ill. (August 2, 2018) — AAA Insurance has earned “Brand of the Year” status for its multi-line insurance offerings, according to the independent and prestigious 2018 Harris Poll EquiTrend® Study.
“AAA – The Auto Club Group has been providing our members with insurance they can trust for almost a century,” said Jeanine Raquet, Executive Vice President of Insurance Operations. “We are honored to be recognized as the highest ranked multi-line insurance brand by American consumers.”
Using an academically vetted brand equity model that examines familiarity, quality and purchase consideration, the annual Harris Poll EquiTrend® survey captures and analyzes brand perceptions and measures and ranks them against key competitors in each category. In 2018, AAA Insurance ranked highest among leading competitors for its multi-line insurance products.
“An independent evaluation of our brand validates what we’ve known for years – quality products and exceptional customer service have created a brand that Americans trust to catch life’s curveballs,” Raquet said.
AAA Insurance received the highest numerical Equity Score among multi-line insurance brands included in the 2018 Harris Poll EquiTrend® Study, which is based on opinions of 77,031 U.S. consumers ages 15 and over surveyed online between Jan. 3, 2018 and Feb. 15, 2018. "Highest Ranked" was determined by a pure ranking of a sample of multi-line insurance brands.
Over the last five decades, Harris Polls have become media staples. With comprehensive experience and precise technique in public opinion polling, along with a proven track record of uncovering consumers' motivations and behaviors, The Harris Poll has gained strong brand recognition around the world. The Harris Poll offers a diverse portfolio of proprietary client solutions to transform relevant insights into actionable foresight for a wide range of industries including health care, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer packaged goods.