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AAA Insurance Named Multi-Line Insurance Brand of the Year

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Contact(s):
Beth Mosher
phone: 630.328.7234
August 02, 2018
Harris Poll EquiTrend® study deems AAA insurance the highest ranked brand
among competitors
AURORA, Ill. (August 2, 2018) — AAA Insurance has earned “Brand of the Year” status for its multi-line insurance offerings, according to the independent and prestigious 2018 Harris Poll EquiTrend® Study.

“AAA – The Auto Club Group has been providing our members with insurance they can trust for almost a century,” said Jeanine Raquet, Executive Vice President of Insurance Operations. “We are honored to be recognized as the highest ranked multi-line insurance brand by American consumers.”

Using an academically vetted brand equity model that examines familiarity, quality and purchase consideration, the annual Harris Poll EquiTrend® survey captures and analyzes brand perceptions and measures and ranks them against key competitors in each category. In 2018, AAA Insurance ranked highest among leading competitors for its multi-line insurance products.

“An independent evaluation of our brand validates what we’ve known for years – quality products and exceptional customer service have created a brand that Americans trust to catch life’s curveballs,” Raquet said.

AAA Insurance received the highest numerical Equity Score among multi-line insurance brands included in the 2018 Harris Poll EquiTrend® Study, which is based on opinions of 77,031 U.S. consumers ages 15 and over surveyed online between Jan. 3, 2018 and Feb. 15, 2018. "Highest Ranked" was determined by a pure ranking of a sample of multi-line insurance brands.

Over the last five decades, Harris Polls have become media staples. With comprehensive experience and precise technique in public opinion polling, along with a proven track record of uncovering consumers' motivations and behaviors, The Harris Poll has gained strong brand recognition around the world. The Harris Poll offers a diverse portfolio of proprietary client solutions to transform relevant insights into actionable foresight for a wide range of industries including health care, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer packaged goods.

About The Auto Club Group
The Auto Club Group (ACG) is the second largest AAA club in North America. ACG and its affiliates provide membership, travel, insurance and financial services offerings to approximately 9 million members across 11 states and two U.S. territories including Florida, Georgia, Iowa, Michigan, Nebraska, North Dakota, Tennessee, Wisconsin, Puerto Rico and the U.S. Virgin Islands; most of Illinois and Minnesota; and a portion of Indiana. ACG belongs to the national AAA federation with nearly 55 million members in the United States and Canada and whose mission includes protecting and advancing freedom of mobility and improving traffic safety.

 
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