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AAA: Distraction Tops Driver’s List of Growing Dangers on the Road

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Contact(s):
Beth Mosher
phone: 630.328.7234
March 29, 2018
In advance of Distracted Driving Awareness Month, new research shows 88 percent of drivers believe distracted driving is on the rise
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Driver Distraction B-Roll One

Driver Distraction B-Roll One

****B-ROLL Video Found HERE***
The driver takes his eyes off the road to move papers to the overhead visor. When he looks at the road again, he realizes he is about to hit the vehicle in front of him and applies his brakes too late. He swerves to miss the vehicle and ends up in the median.


Driver Distraction B-Roll Three

Driver Distraction B-Roll Three

***B-ROLL VIDEO FOUND HERE***
The driver is talking on a hands-free cellphone when she fails to properly stop for a stop sign before making a right turn. Whether hands-free or handheld– using a cellphone behind the wheel can cause distractions. From not having two hands on the wheel to rolling through a stop sign, distractions can lead to crashes. 


Driver Distraction B-Roll Two

Driver Distraction B-Roll Two

***B-ROLL VIDEO FOUND HERE****
The driver is holding his phone while talking through the speakerphone. Cellphone use, whether handheld or hands-free, puts everyone in danger – not just the driver. This driver is lucky, particularly since he is driving with only one hand on the wheel and, sometimes, no hands.
*Please see B-Roll included with this release*

Aurora, Ill. (March 29, 2018) - Distracted driving tops driver’s list of growing dangers on the road, according to a new survey from the AAA Foundation for Traffic Safety. The annual Traffic Safety Culture Index shows that 88 percent of drivers believe distracted driving is on the rise, topping other risky behaviors like:
  • Aggressive driving: 68 percent
  • Drivers using drugs: 55 percent
  • Drunk driving: 43 percent
The proportion of drivers who report talking on a cell phone regularly or fairly often when behind the wheel jumped 46 percent since 2013. Nearly half (49 percent) of drivers report recently talking on a hand-held phone while driving and nearly 35 percent have sent a text or email. Despite their behavior, nearly 58 percent of drivers say talking on a cellphone behind the wheel is a very serious threat to their personal safety, while 78 percent believe that texting is a significant danger. A recent study from the AAA Foundation shows drivers talking on a cellphone are up to four times as likely to crash while those who text are up to eight times as likely to be involved in a crash.
 
“With more than 37,000 deaths on U.S. roads in 2016, we need to continue finding ways to limit driving distractions and improve traffic safety,” said Dr. David Yang, executive director of the AAA Foundation for Traffic Safety. “The Foundation’s work offers insight on drivers’ attitudes toward traffic safety and their behaviors, so we can better understand the issue and identify potential countermeasures to reduce crashes.”
 
Drivers in the AAA survey believe the problem of distracted driving has increased over the past three years, with nearly 50 percent reporting that they regularly see drivers emailing or texting while driving. Counterintuitively, federal estimates show the number of distracted driving crashes has actually dropped two percent. This may be due to the fact that it is difficult to detect distraction following a crash which makes distracted driving one of the most underreported traffic safety issues. According to government estimates, distraction plays a factor in just 14 percent of all crashes. However, past AAA Foundation research looking into teen drivers (one of the most vulnerable driving populations), used in-vehicle dash-cam videos to determine that distraction was a factor in 58 percent of crashes, 44 percent more than federal estimates.
 
“As the number of distractions behind the wheel increases- from the latest phone apps to in-vehicle technology, it is important that we better educate drivers on the dangers of distraction,” said Beth Mosher, director of public affairs for AAA. “There is a disconnect between what drivers do and what they believe. While most recognize the dangers created by taking your eyes off the road, they engage in distracting behaviors anyway- creating a ‘do as I say, not as I do’ culture on the roadway.”
 
Any level of risk is too high when it comes to safe driving. Tasks that require a driver to take their eyes or attention off the road should be avoided while the vehicle is in motion- including the use of cellphones, infotainment systems, or navigation systems. AAA urges drivers to act responsibly when behind the wheel. In order to avoid distractions, drivers should:
  • Put aside electronic distractions and never use text messaging, email, video games or internet functions, including those built into the vehicle, while driving.
  • Pre-program your GPS and adjust seats, mirrors, climate controls and sound systems before driving.
  • Properly secure children and pets and store loose possessions and other items that could roll around in the car.
  • Snack smart by avoiding messy foods that can be difficult to manage.
 
The new survey results are part of the AAA Foundation’s annual Traffic Safety Culture Index, which identifies attitudes and behaviors related to traffic safety. The survey data are from a sample of 2,613 licensed drivers ages 16 and older who reported driving in the past 30 days. The AAA Foundation issued its first Traffic Safety Culture Index in 2008, and the latest report is online at www.AAAFoundation.org.
 
Established by AAA in 1947, the AAA Foundation for Traffic Safety is a 501(c)(3) not-for-profit, publicly-supported charitable educational and research organization. Dedicated to saving lives and reducing injuries on our roads, the Foundation’s mission is to prevent crashes and save lives through research and education about traffic safety. The Foundation has funded over 300 research projects designed to discover the causes of traffic crashes, prevent them and minimize injuries when they do occur.  Visit www.AAAFoundation.org for more information on this and other research.

About The Auto Club Group
The Auto Club Group (ACG) is the second largest AAA club in North America. ACG and its affiliates provide membership, travel, insurance and financial services offerings to approximately 9 million members across 11 states and two U.S. territories including Florida, Georgia, Iowa, Michigan, Nebraska, North Dakota, Tennessee, Wisconsin, Puerto Rico and the U.S. Virgin Islands; most of Illinois and Minnesota; and a portion of Indiana. ACG belongs to the national AAA federation with nearly 58 million members in the United States and Canada and whose mission includes protecting and advancing freedom of mobility and improving traffic safety.

 
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