Education, Enforcement, Evaluation Campaign to take place April 23-27(Aurora, Ill.) April 23, 2018 – Each day, 10 people are killed in distracted driving crashes - contributing to the 37,000 people killed in crashes on U.S. roadways during 2016, according to the National Highway Traffic Safety Administration (NHTSA). To help bring attention to the dangers associated with driving distracted, AAA, in partnership with the Illinois Association of Chiefs of Police (ILACP), the Illinois Department of Transportation, the Illinois State Police, the Illinois High School and College Driver Education Association and nearly 300 local law enforcement throughout Illinois, are coordinating the second annual Illinois Distracted Driving Awareness Week (April 23-27) Governor Rauner issued the official proclamation and both chambers of the Illinois legislature have passed resolutions in support of this effort. During this week, ILACP, the Illinois State Police, local law enforcement and AAA will work together to Illinois’ distracted driving laws and educate motorists about the dangers of distracted driving.
“No distraction- whether texting or talking on the phone - is ever worth the loss of life on the roadway,” said Beth Mosher, director of public affairs for AAA. “These senseless deaths can easily be prevented if drivers simply choose to focus on the core task of driving when behind the wheel. We aim to bring attention to this with our agency partners throughout this comprehensive campaign.”
As part of this campaign, the Illinois Department of Transportation has made available $500,000 in federal highway safety dollars to nearly 100 local law enforcement agencies throughout the state to step up distracted driving enforcement April 16-30. In 2017, the enforcement efforts during Distracted Driving Awareness Week resulted in over 18,000 warnings and citations. In addition to traffic enforcement efforts throughout this week, other campaign elements will include:
- Teach about the dangers of distracted driving in 600 high school driver’s education classes through a distracted driving curriculum provided by IHSCDEA
- Reminders of the dangers of distracted driving on both IDOT and Illinois Tollway message boards
- Work with teens to display distracted driving messages around communities
- Promote distracted driving messages through social media channels
- Media stories